Totally Wicked

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Totally Wicked

Totally Wicked, a pioneering force in the vaping industry, has been reshaping the habits and preferences of smokers and vapers alike since its inception in 2008. With an impressive arsenal comprising a diverse range of e-liquids, cutting-edge devices, and a dedicated team of experts, Totally Wicked has emerged as a powerhouse in the market, boasting a workforce that now exceeds 360 individuals and continues to grow. Among their esteemed partners are retail giants ASDA, Sainsbury’s, and Bargain Booze, solidifying their presence in both traditional and online retail spaces.

The year 2020 marked a significant milestone in Totally Wicked’s journey, as they successfully penetrated the supermarket landscape, forging strategic partnerships with Sainsbury’s and Asda, two titans of the UK retail scene. In February 2020, a carefully curated selection of Totally Wicked e-liquids made their debut in over 350 Sainsbury’s stores nationwide. Renowned for its unwavering commitment to quality, Sainsbury’s provided an ideal platform to showcase Totally Wicked’s premium products, which were prominently displayed in the health, beauty, and wellbeing section of the stores. This strategic collaboration not only facilitated easier access for smokers and vapers but also reinforced Totally Wicked’s reputation as a purveyor of top-tier vaping essentials.

The expansion into Sainsbury’s marked a paradigm shift for Totally Wicked, as they recognized the evolving needs and preferences of vaping consumers. With an increasing emphasis on quality and accessibility, vapers were seeking out familiar brands and premium offerings as part of their shopping routine, a demand that Totally Wicked was well-equipped to meet.

Building on the success of their partnership with Sainsbury’s, Totally Wicked further solidified its position in the supermarket arena with the introduction of its products into over 420 Asda stores in May 2020. As one of the UK’s most popular household brands, Asda boasts an impressive footfall of over 19 million shoppers each week, making it a strategic ally for Totally Wicked’s expansion efforts. Asda’s decision to enhance its vaping category with a range of premium products from Totally Wicked was a testament to the brand’s reputation for excellence and innovation.

Vapers and smokers browsing the aisles of Asda can now delight in a diverse array of Totally Wicked offerings, from the acclaimed Mr Wicked’s Premier E-liquids, available in five tantalizing flavours and two strengths, to the newly packaged nic-salt Symphonic, which offers a selection of four flavours in two strengths. Additionally, the convenience of finding Totally Wicked’s byte devices and replacement pods in-store further enhances the shopping experience for vaping enthusiasts, reaffirming Asda’s commitment to meeting the diverse needs of its customers.

The collaboration with Asda not only bolstered Totally Wicked’s presence in the supermarket sector but also underscored a fundamental shift in consumer expectations within the vaping industry. As vapers increasingly demand high-quality products and recognizable brands, Totally Wicked remains at the forefront of their purchasing decisions, poised to deliver an unparalleled vaping experience.

Looking ahead, Totally Wicked continues to innovate and evolve, guided by its commitment to quality, excellence, and customer satisfaction. With a growing portfolio of premium products and an expanding network of retail partners, Totally Wicked is well-positioned to meet the evolving needs of the vaping community and solidify its status as a leader in the industry. Whether through strategic partnerships with retail giants or ongoing product development initiatives, Totally Wicked remains dedicated to empowering smokers and vapers to embrace a healthier, more satisfying alternative to traditional tobacco products.

Totally Wicked’s foray into the supermarket arena represents a significant milestone in its journey towards greater accessibility and market dominance. By leveraging strategic partnerships with leading retailers such as Sainsbury’s and Asda, Totally Wicked has not only expanded its reach but also reaffirmed its commitment to providing consumers with high-quality, premium vaping products. As the vaping industry continues to evolve, Totally Wicked remains at the forefront of innovation, poised to meet the ever-changing needs and preferences of smokers and vapers across the UK and beyond.

Totally Wicked

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